MARKETING- EXAM TOPICS

GLOBAL MARKETING

GLOBALIZATION
EXTERNAL ENVIRONMENT
GLOBAL MARKETING STRATEGIES
LOCALIZATION VS STANDARDIZATION

MARKETING CHANNEL

MARKETING INTERMEDIARIES
FUNCTION AND ACTIVITIES OF CHANNEL INTERMEDIARIES
CHANNEL STRUCTURE FOR CONSUMER/BUSINESS PRODUCTS

PRICING

PRICING OBJECTIVES
FACTORS AFFECTING PRICE
PRICING STRATEGIES
TACTICS FOR FINE TUNING BASE PRICE